Geolocation
What is Geofence Advertising?
Some geofence targeting solutions use radio-frequency identification (RFID), beacons, Wi-fi only, and Bluetooth technology; but those are all outdated! Our service uses GPS data (and Wi-fi data, if available) as a second data check to identify devices that have been at a specific location during a particular period.
We then serve OTT, CTV, banner/display, and/or video pre-roll advertisements to the device in the geofence. It is also sent to other devices connected to the originally captured device.
In other words, you can serve digital ads to people who were physically at a hyper-specific location - like your competitor's store, a service area, a neighborhood, your store location(s), people within walking distance to you, your customer's place of work, and more.
01
OTT/CTV
Your OTT/CTV (Over the Top/Connected TV) ads show up when someone is streaming a show, movie, sports, news, etc. on something like Roku, Hulu, or Apply TV.
02
Video Pre-Roll
Video Pre-Roll ads show up on shorter online videos like news websites, blogs, and apps.
03
Multilingual Functionality
Display ads show up on websites and apps. These can be static or animated ads that normally appear along the top, bottom, or side of content.
Most of the devices we initially capture are smartphones. They are the devices people mainly carry and are highly likely to have GPS turned on. Thanks to Cross-Device Matching though, we can identify other devices that are linked to the originally captured device to serve ads (OTT/CTV, Video Pre-roll, and Display Ads) across a consumer's network of devices. Examples include television, computer, tablets, and smartphones.
No Minimum
To get access to running your own self-serve geofence advertising campaign, you can be required to maintain a $10,000 per month ad spend. Shut the front door on that, am I right? You could find a third-party vendor to run the campaign for you, but they also often have minimums. At Qujam...it's your budget...you set it, and we'll guide you along the way.
Quick Insights
You don't have a lot of time...we get that. So when you finally schedule a moment to review your ads' data, you want it to be right there and for it to be simple and easy to read. Qujam allows you to see real-time data for your geofence advertising campaign. Time waits for no one and neither should you.
Lower CPMs
Cost Per Thousands (CPMs) is the cost for a geofence digital ad to reach 1,000 people. It's the rate by which geofence ads are sold. It's not uncommon for vendors to mark this rate up 400% for smaller advertisers because their geofence process is not automated and they have a lot of overhead. However, we automate the entire process, so you get a lower CPM and more people seeing your ads.
Easy Transactions
Many options for geofence advertising don't take credit cards. That means more headaches for your accounting staff and no points or cash back on your purchase. Qujam only takes credit cards, so cheers to more credit card rewards coming your way!
Stay in Control
Every geofence option available to small businesses is a managed service. That means relying on other people to set up your campaign, slower turnaround times, and having to speak to a real person. We put you in control of your campaign by being the only self-serve geofence advertising platform for small businesses.
Tech Savvy
Geofence advertising technology is advanced and the best provider employs over 200 developers to sink tens of millions of dollars into maintaining and advancing this technology. Qujam isn't recreating the geofencing technology, but we are revolutionizing who can have access to it. We've built Qujam's infrastructure in partnership with the best geofence tech provider to be a new, dedicated platform for small advertisers and agencies to have access to the same industry-leading geofence advertising technology that the big companies are leveraging.
How It Works...
01
Choose Your Ad Type
We will help you select the ad type that best fits your current campaign goals. Choose between display ads, video streaming ads, and internet video ads.
*A campaign can only serve one type of content. If you want to run multiple ad content types, a separate ad campaign must be submitted.
02
Set Your Goals and Target Area
Once we discuss which ad type best suits your campaign needs, we will dig a little further to understand the end goal of your campaign. Additionally, you have two ways to select your target audience. You may either upload a .csv file of addresses, or you may choose on our geo-map whichever areas you want to target.
*You must have a minimum of 50 addresses in order to use our .csv upload feature.
**This service is currently only available in the US & Canada.
03
Upload Your Ads
Next, we will ask for your ad video submission and a URL to your website or landing page. These requirements are needed to run your campaign successfully. Do you need a website or video services? No worries. Just make sure to contact us and we've got you covered.
Banner Ads Creative Must Also Do the Following:
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Include the advertiser's logo and/or name
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Not be directed at a specific individual
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Do not use vulgar language and imagery
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Link to the advertiser's website
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Have the proper legal disclaimer when necessary (political, medical, etc...)
Best Practices...
01
Enticing Message
Have a simple, direct, and powerful message. Emphasize benefits, not features. Make the copy compelling. Consider using dates, times, and limited offers to create a sense of urgency and prompt the consumer to take action.
02
Call-to-Action
Include a clear and actionable call to action. If the ad uses animation, include the call-to-action in every frame, especially the final frame. Place your call-to-action on a button and give the audience a reason to engage with your ad. Include action items like Click here, Sign up, Learn more, Buy now, etc., in a button form to raise your chances of engagement and click. Even if you might think it's intuitive for someone to click on an ad, it isn't always obvious for everyone. Use call-to-actions; they work!
03
Stick to Your Brand
Show off the brand using brand colors and a logo. Use brand fonts when applicable (avoid script). At least a 10-12 point font is best. Be sure there is contrast between the font color and background color. The ads should also reflect the style of the landing page and other advertising efforts you have going on to create a better and more consistent user experience. An extra pro tip...if you don't know your brand's exact colors, logo formats, fonts, and stylization, it is best to create a brand book that houses all of that information for you.
04
Trigger Words
Use keywords in your ad to help tell the story and prevent you from cluttering the ad with pictures. Entice the customer with words like "special offer" and "exclusive." Consider the use of special pricing. (Be careful of claims and offers using the word "free.") There is not a lot of space in a geofencing banner ad, so make sure the words you pick are words that convert people.
05
Short and Sweet
Make the ads short and sweet. Show or tell the consumer what's in it for them. Geofencing display ads often rotate with other banner ads, so your message might be on the screen for only 8 seconds. Make sure someone can see, understand, and have their interest peaked in a quick amount of time.
06
Fresh Creative
Keep things fresh! Don't let consumers get bored with your ads. Change your ads periodically by adjusting your message or refreshing the design. Do this especially when a campaign seems to be underperforming, but it's best to not wait for that. Have a creative refresh strategy where you use multiple sets of creative at a time to see which works best and change up creative on a regular basis. This might be weekly, monthly, quarterly, or longer depending on your business and target audience.
07
Landing Page
Deliver the goods on the landing page. Make sure the landing page is relevant to whatever the ad promises. Be sure to use similar visual styles and call-to-action options. Geofence banner ads can build awareness and get people to your website or location, but they can't close the sale for you. That comes down to how good your website and sales experience is, so make sure it's solid.
08
Good Design
Don't underestimate the power of good design. Have a focal point. Use ample white space. Use crisp images. Create ads in multiple ad sizes to maximize impressions and click-through rates (CTR). Animation in GIF or HTML5 can be useful to grab ypur audience's attention. In fact, HTML5 ads tend to appear clearer and crisper than JPEG and GIF ads.
Best Practices ...
Banner Ads Specs
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320x50*
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300x250*
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728x90*
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160x600
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300x50*
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320x480
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300x600
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468x60
Additional Acceptable Ad Sizes: 88x31, 120x60, 120x90, 120x160, 120x240, 120x600, 125x125, 160x90, 160x600, 180x90, 180x150, 200x90, 200x200, 234x60, 240x400, 250x250, 300x100, 300x850, 336x280, 450x50, 468x15, 468x728, 480x320, 600x315, 640x100, 700x500, 728x15, 768x1024, 970x90, 1024x768
* Sizes with the most inventory
** Max File Size: 200KB
*** Acceptable Files Types: PNG, JPG, GIF, HTML5
The top 8 sizes above are our main recommendations based on inventory and historical results, but including more sizes will result in you getting more impressions. Any ads not meeting these specs will not run.
Banner Ads Creative Must Also Do the Following:
-
Include the advertiser's logo and/or name
-
Not be directed at a specific individual
-
Do not use vulgar language and imagery
-
Link to the advertiser's website
-
Have the proper legal disclaimer when necessary (political, medical, etc...)